Every Sale Supports Mental Health in Music

EVERY ORDER MAKES A DIFFERENCE

Music has always been at the heart of what we do: the bands, the culture, the community, and all the other stuff involved in creating music and putting on shows.

But the truth is that life in music can be tough. Behind every song, every gig, and every tour are real people — and too many are struggling. Too often, mental health in music gets overlooked.

That’s why, starting now, every time you shop with us, we donate 5% to Music Minds Matter to support mental health in the music community.

This isn’t a short-term campaign or a limited promotion; it’s how we’ll be doing things from now on.

The TEN OF CLUBS Collective

MENTAL HEALTH IN MUSIC

Mental health challenges in the music industry are widespread. It’s estimated that one in three people working in music struggle with their mental health. That’s a huge number.

Working in music can be unpredictable, high-pressure, and isolating. Long hours and financial uncertainty take their toll too. From artists and crew to promoters, technicians, managers, and venue staff, the people who make the music happen often carry a heavy load.

As a brand rooted in heavy music culture, this is something we care deeply about. We've seen firsthand how challenging life in music can be, and lost good friends along the way.

We’ve fundraised for mental health before through our TOCstock events, but we've always wanted to do more. Now, we're hard-wiring support for mental health directly into everything we do, so every purchase helps those who need it most.

What Music Minds Matter does is incredibly important. The charity supports everyone working in music, not just musicians. Now, every time you shop with us, you’re helping support anyone in music who might need a hand.

— TEN OF CLUBS —

TEN OF CLUBS presents TOCstock Fresh Blood UK metal and heavy music contest

TOCstock Fresh Blood in aid of Music Minds Matter

WHAT MUSIC MINDS MATTER DOES

Music Minds Matter aims to make a positive difference to the mental health of everyone in music. The UK charity connects people in music to the information and support they need to take care of themselves and each other.

Its services include:

24/7 confidential helpline for anyone working in music who needs someone to talk to
Professional advice and emotional support from trained specialists
Free online self-care sessions led by clinical experts, offering practical strategies for managing stress, setting boundaries, and staying well while working in music

Sometimes the most powerful thing someone can offer is simply to listen. That’s exactly what Music Minds Matter does.

Anyone working in music can call the UK helpline anytime on 0808 802 8008.

Having previously raised money for Music Minds Matter, we’ve got to know the team there. They’re great people and we’re proud that they trust us to help spread the word and raise money for the vital work they’re doing.

Hardcore band MSRY in TEN OF CLUBS graphic tees

MAKE A DIFFERENCE

Supporting mental health in music isn’t just about crisis support — it’s about keeping the music community strong: on stage, on tour, in the recording studio, behind the scenes, and everywhere in between.

By donating 5% from every sale, we hope to play a small but meaningful role in supporting the people who make the music happen.

Thanks for supporting mental health in music. Every order makes a difference.

THE TEN OF CLUBS COLLECTIVE

♣︎ ♣︎ ♣︎

ABOUT MUSIC MINDS MATTER

Music touches us like nothing else on earth. It lifts us, consoles us, breaks our hearts, then heals them, makes us laugh, love, cry, and feel things more intensely. That’s pretty special. But making it all happen is challenging.

Work in the music industry is often on a freelance basis with no HR support. Pay is unreliable. Conditions inconsistent. Hours long and unpredictable. Practically, psychologically, and emotionally, this takes its toll. Our availability and support make a significant difference. From studio assistants and artist managers to music therapists and lighting designers, every music person’s mental wellbeing matters. When they thrive, music thrives. That’s why it’s important. For all of us.

At Music Minds Matter we aim to make a positive difference to the mental health of everyone in music. We do this through connecting people in music to the information and support they need to take care of themselves and each other, building a shared understanding of mental health in music to enable people to get the right help early, and fostering thriving teams and work spaces which promote the mental wellbeing of their people. One in three people working in music struggle with their mental health. That is too many.

Music Minds Matter cannot deliver its life-changing work without your valuable support. Donate today to help us reach more people working in music who need our help.