PLAYING OUR PART
We don't claim to be mung bean–eating, hair shirt–wearing eco zealots, but we want to do our bit to keep this place healthy and beautiful for future generations. That means trying to minimise our environmental impact wherever we can.
We make unique, high-quality, built-to-last products, sourced ethically and using natural materials whenever possible. We’re not perfect, but we’re committed to keeping this planet we call home in top shape — one tee at a time.
SUSTAINABILITY IN EVERY STITCH
The organic cotton we use to make our heavy hoodies is grown without harmful chemicals or pesticides. Not only does this protect wildlife and the environment, but chemical-free farmland also stays fertile for longer. Boom!
We screen print our premium apparel with eco-friendly inks. Our tees, long sleeves, and hoodies are designed to be washed at 30 °C. Washing at lower temperatures not only helps keep your clothes looking great for longer, it also cuts carbon dioxide (CO₂) emissions by saving energy. Everyone wins.
CLEANING UP AFTER OURSELVES
Our packaging’s made from recycled stuff and is totally recyclable.
Next up, we’re swapping our shipping bags for compostable mailers crafted from unwaxed, unbleached recycled cardboard. You can recycle them, or even better — pop them in your compost bin. We think you’ll approve.
SHIPPING WITHOUT GUILT
All our shipments are carbon neutral. We invest in carbon offsets to remove CO₂ from the atmosphere, with the aim of making our carbon footprint as small as possible.
Because shipping your order to you necessarily relies on burning fossil fuels and releasing CO₂, we balance it out by funding projects that pull carbon out of the atmosphere. Basically, we're taxing ourselves for the carbon we produce.
YOUR CLOTHES CAN DO MORE
Every piece of clothing has an environmental cost — let’s keep ours as low as possible. When you’re done with your gear, don’t just chuck it in the bin. Pass it on to a mate, donate it, or sell it. Landfill isn’t a good look.
The incredible landscape photos used on this page were all taken by our lead photographer and nature boy, Andy. As you can see, he's proper good. No stock images here.
Stay cool. Spread the word.
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